Becoming a B Corps
Earth Equity Advisors has been a certified B Corp since October 2014, joining other progressive companies such as Patagonia, Seventh Generation, Ben & Jerrys, Gaia Herbs and New Belgium. The non-profit B Lab established the B Corp designation to identify and use business as a force for good. B Corp Certification is a rigorous process, and to be certified all companies must meet the highest standards of social and environmental responsibility, accountability, and transparency. As a company, Earth Equity Advisors exceeds those standards and aspires to use business to solve social and environmental problems.
This is truly in-line with our own mission of helping our customers invest with their values. Not only are we diligent about the businesses in which we invest, we want to work with a group of businesses that shared our values. Through continual audits since 2014 we have maintained an Impact Score of over 100 (to be eligible for certification companies must reach a score 80).
Best for The World: Customers
In 2016, 2017, 2018 and 2019, Earth Equity Advisors was distinguished as a Best for the World: Customers honoree, acknowledging that through our services we aim to improve the lives of our customers. To earn placement on this list, Earth Equity Advisors scored in the top 10 percent of B Corps on the Customers section of the B Impact Assessment. This section measures the impact a company has on its customers by focusing on whether a company sells products or services that promote public benefit and if those products/services are targeted toward serving underserved populations. The section also measures whether a company’s product or service is designed to solve a social or environmental issue (improving health, preserving environment, creating economic opportunity for individuals or communities, promoting the arts/sciences, or increasing the flow of capital to purpose-driven enterprises).
Best for The World: Changemakers
In 2017, 2018 and 2019, Earth Equity Advisors was distinguished as a Best for the World: Changemakers honoree. This list celebrates the companies tackling the hard work to make measurable, positive impact improvement. To earn placement on this list, Earth Equity Advisors showed verified positive change across all impact areas in the B Impact Assessment over time. The algorithm used to calculate the Changemakers list assesses positive change made on individual questions. Efforts are made to to exclude what is termed “standards-based change,” such as changes in score resulting from a company moving to a different track or version of the assessment. This leaves behind only genuine improvements a company has made, and honorees on the Best For The World: Changemakers list represent the top 20th percentile on this measure as of June 1, 2018.
The B Corp Declaration
We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation – the B Corporation – Which is purpose-driven and creates benefit for all stakeholders, not just shareholders. As B Corporations and leaders of this emerging economy, we believe:
That we must be the change we seek in the world.
That all business ought to be conducted as if people and place mattered.
That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.