Pete Krull, Earth Equity's Founder & CEO, received some well deserved recognition from Investopedia yesterday, and was named one of the 100 most influential financial advisors in the U.S. He was the only WNC based advisors honored in the INVESTOPEDIA 100 list. 

Investopedia is the premiere online source of trusted financial content, with over 30 million monthly users. Hundreds of applicants were submitted for this year’s Investopedia 100 and those chosen stand out for their contributions to critical conversations about financial literacy, investing strategies, life-stage planning and wealth management. Investopedia editor Caleb Silver stresses that the list’s goal is to measure and celebrate influence, “We have endeavored to quantify the impact that our advisors have on their clients and the broader financial community. Influence isn’t about being popular. It’s about helping others, although being popular helps if one’s popularity is tied to the mission of educating investors.”

Pete was selected by Investopedia’s data science and editorial teams. They looked at 3 key metrics when making their decision:

  • Social Media Influence, which includes the advisor’s social media followers
  • The “Matrix of Influence,” based on an algorithm that gauged each advisor’s influence with their peer community
  • Online Presence, the measure of each advisor’s contribution to industry sites and publications

"The INVESTOPEDIA 100 represents the financial advisors who understand where the industry is headed and how to create a strong online presence and showcase their expertise to a much broader audience," comments David Siegel, CEO of Investopedia.

For Pete, and for Earth Equity Advisors, we center this influence and expertise around responsible investing. In a Press Release from today, Pete says, "I believe that this is tremendously validating for socially and environmentally responsible investing. As the fastest growing segment of the investment industry, it is important to have a voice and to spread the word about the importance of investing with our values.”

Pete, from the Earth Equity team, CONGRATULATIONS. We are thrilled to share in this with you. 


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