Why the World is Ending…

This week, the Western North Carolina environmental non-profit, MountainTrue (which I’m the board chair) hosted the Wild & Scenic Film Festival at Asheville Community Theater. The short films were inspiring, enlightening, sobering and thought-provoking.

One entitled Why I Think This World Should End by Prince Ea in particular really grabbed me – it wasn’t exactly focused on environmental issues, but humanity. His commentary is poignant, provocative and inspired. He says “Our role models today, 60 years ago would have been examples of what NOT to be.”

Just as our firm advocates socially & environmentally responsible investing – for being intentional about how our clients allocate their investments, Prince Ea endorses values, love and working together. He quotes someone who has had a tremendous influence on me, Robert Kennedy, “Few will have the greatness to bend history, but each of us can work to change a small portion of events, and in the total of all those acts will be written a history of a generation.” I couldn’t agree more.

Enjoy the video!

The Papal Encyclical & Interfaith Power and Light Collaboration

Align your Investments with your Faith Values

At Krull & Company, many of our clients are people of faith – they make aligning their investments with their values a priority. That’s why it is so important that we recognize the potential impact of the Pope’s Climate Change Encyclical, Laudato Si, for what it is: a call to action for people of all faiths to recognize our human impact on the planet and to begin taking steps today to make environmental and social responsibility a priority.

In alignment with that priority, we are proud to be collaborating with both the Georgia and North Carolina Interfaith Power & Light (IPL) organizations to offer socially and environmentally responsible investing solutions, including fossil-fuel-free options.

We held a strategic planning call recently with Kate McGregor-Mosley, Executive Director of Georgia IPL and Susannah Tuttle, Executive Director of NC IPL to lay out how best to work together. We are pleased that both executive directors understand the importance of moving beyond their traditional scopes of energy efficiency consulting and retrofitting for congregations. We all believe that the way your endowment and personal monies are invested matters – and that by making a change to a more responsible portfolio, you are choosing to be better stewards of our small and fragile planet, while maintaining competitive investment returns at the same time.

The Pope’s Encyclical specifically addresses the importance of taking action, “A change in lifestyle could bring healthy pressure to bear on those who wield political, economic and social power. This is what consumer movements accomplish by boycotting certain products. They prove successful in changing the way businesses operate, forcing them to consider their environmental footprint and their patterns of production. When social pressure affects their earnings, businesses clearly have to find ways to produce differently. This shows us the great need for a sense of social responsibility on the part of consumers…Purchasing is always a moral – and not simply economic – act” (Chapter 6, Part 206)

Krull & Company’s solutions help put these principles to work

These solutions work well for divesting congregational endowment monies from fossil fuels and reinvesting into more sustainable companies. Typically, this entails reallocating about 8 percent of the endowment (the current S&P 500 energy allocation) into Krull & Company’s Green Sage Sustainability Portfolio. Green Sage is our Signature fossil-fuel-free equity portfolio focused positively on companies with sustainability as a product, service or core tenet of the business.

Members of congregations can also participate and have an impact as well, through our diversified socially and environmentally responsible portfolios. As an investment management and financial planning firm, we have helped many individuals align their investments with their values, including brokerage, trust and retirement monies.

And, as a 1 Percent for the Planet member, Krull & Company is a financial supporter of both Georgia and North Carolina Interfaith Power and Light organizations.

Krull & Company, LLC is a Certified B Corporation in Asheville, NC. We are a leading socially and environmentally responsible investment management and financial planning firm. Contact us for more information or to schedule a complimentary consultation.

Fossil Fuel Divestment Gaining Momentum

Recently, the Norwegian Government Pension Fund Global, the world’s largest sovereign wealth fund, announced that it would be selling shares of Duke Energy and other coal-burning utilities from it’s portfolio. Why is this important? Because the pension fund is one of Duke’s largest shareholders, holding around 0.76 percent of the company’s outstanding shares.

It is also important because it is one of the first major government investments to decide to divest from fossil fuel companies. Many colleges, institutions and non-profits have been selling their shares recently. 350.org has been a major driver of the divestment movement internationally, including organizing Global Divestment Day on February 13, 2015.

The rationale behind fossil-fuel divestment is multi-fold:

       Investments in fossil-fuels does not align with many people/institution’s values

       To shape public policy/discussion and to limit influence by well-funded energy companies

       Potentially reduce financial risk from liabilities or stranded assets

       To reallocate investments to more sustainable companies

Krull & Company, Asheville’s only socially and environmentally responsible investment management firm has been offering fossil-fuel-free portfolios to clients since 2012. Our Green Sage Sustainability Portfolio has been used as a reinvestment option for individuals and institutions that are divesting from fossil fuels. In addition, we also offer two diversified mutual fund portfolios with no fossil-fuels! Contact us to learn more.