Break the Silence: An evening with #MeToo founder Tarana Burke

Speaker Series Recap: Diversity & Inclusion Takeaways

A Conversation with Nzinga Shaw, Chief Diversity & Inclusion Officer for the Atlanta Hawks

Inclusion & the Next Economy: A Solutions Based Conversation

A Week at Camp Girl Boss

Leesa and I both feel lucky that we were able to be a part of Camp Girl Boss earlier in July. Camp Girl Boss was an inaugural program created by Asheville entrepreneur and leader Emily Breedlove.  It was a week-long day camp held at UNCA that empowered girls to find their voices, celebrate the power of their ideas, and step boldly in the direction of what is possible as they created their own companies. Earth Equity Advisors chose to sponsor one of the young women with a scholarship, since a program like this is directly aligned with our values.

As a mentor, Leesa supported one of the young girls as she figured out her company, including mission, name, product lines, pricing strategies, and target market.  The concept of a triple bottom line philosophy (people, planet, profit) resonated with her, illustrated by her plan to donate 50% of any company profits to a local non-profit. “It was such an honor to help this creative young woman take her concept for a company and create a viable start-up.  The energy, creativity, passion and excitement of this group made me hopeful for the future when they’re in charge!”

I worked with the girls to create logos for their website. It was a whirlwind of a day, with 30 minutes to sit down, brainstorm and create! I was impressed with each girl’s ability to articulate their vision and communicate what they wanted for their brand.

At the graduation ceremony at the end of the week we were able to see the participants’ visions come together. Each girl had created a website that incorporated their logo, their business services and a mission statement. Beyond that, they had a 60 second elevator pitch, which is no easy feat to perfect and to give in front of hundreds of people. I was blown away. Their keynote speaker at the graduation was former Asheville Mayor, Terry Bellamy. Bellamy spoke on the importance of providing young women with the tools to overcome challenges they may face as entrepreneurs – to continue to make bold decisions and push for their success.

Congratulations to the young women who graduated from Camp Girl Boss ’18. We can’t wait to see what 2019 brings!

Gender Lens Investing: Earth Equity Advisors Offering the Social Index Portfolio

Earth Equity Advisors is now offering a unique investment portfolio that has been managed by Green Alpha Advisors, LLCsince 2015, and is constructed using powerful leadership diversity and sustainability lenses. Green Alpha’s Next Economy Social Index utilizes unique gender & social inclusion criteria based on the following real-world evidence and academic research:

  • Diverse teams perform at higher levels than homogenous ones because they are more creative. A wider variety of input from team members enables a team to better identify problems and develop solutions.
  • Non-homogenous teams tend to outperform because they evaluate more facts and process those facts carefully.
  • Research demonstrates that companies with more women are more likely to introduce radical new innovationsinto the market over a two-year period.
  • Diverse teams are more likely to achieve both short and long-term goals than homogenous teams.

The companies that make up the Next Economy Social Index are actively researched by Green Alpha, and are chosen from the list of sustainable, Next Economy Index companies (to learn more about Green Alpha’s Next Economy Investment Philosophy, visit their website). The companies with strong female representation on the board or in a leadership position are added to the Social Index, and additional portfolio weight is given to companies where women hold positions of significant authority, women have especially strong representation in leadership and/or corporate policies are socially inclusive.

“Gender diversity is clearly just one material aspect of any given team’s composition, but an important one that clients are asking about. Clearly, investors are recognizing the value of diversity, too,” said Betsy Moszeter, Investment Committee member and COO of Green Alpha Advisors. “Done correctly, a diversity-centric portfolio can offer investors the opportunity to earn higher return-on-equity, benefit society and reward companies that recognize the top and bottom-line impacts of significant female representation in leadership and on their board of directors.”

“As always, we continue to believe that innovation—especially risk-mitigating innovation—is a clear long-term path to competitive returns,” said Garvin Jabusch, Green Alpha’s Chief Investment Officer. “Since diverse teams have repeatedly proven to be superior innovators, it makes clear sense for us at Green Alpha to add this approach to our strategies.”

We have the utmost respect for the Green Alpha team’s curiosity and dedication to research and innovation. Schedule an appointment or give us a call to learn more about investing in the Social Index.


Green Alpha is a registered trademark of Green Alpha Advisors, LLC. Green Alpha also owns the trademark to “Next Economy.”


EARTH EQUITY ADVISORS IS A REGISTERED INVESTMENT ADVISER. INFORMATION PRESENTED IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT INTEND TO MAKE AN OFFER OR SOLICITATION FOR THE SALE OR PURCHASE OF ANY SPECIFIC SECURITIES, INVESTMENTS, OR INVESTMENT STRATEGIES. INVESTMENTS INVOLVE RISK AND UNLESS OTHERWISE STATED, ARE NOT GUARANTEED. BE SURE TO FIRST CONSULT WITH A QUALIFIED FINANCIAL ADVISER AND/OR TAX PROFESSIONAL BEFORE IMPLEMENTING ANY STRATEGY DISCUSSED HEREIN.

The Future of Finance is Female

IT’S INTERNATIONAL WOMEN’S DAY – SO WE’RE ACKNOWLEDGING AND CELEBRATING FEMALE INVESTORS! THESE ARE THE TRENDS WE’RE WATCHING:

MORE WEALTH

Women’s privately owned wealth has grown significantly in recent decades. By 2020 women are expected to control $22 trillion of personal wealth in the US. That’s a $8 trillion growth since 2015.

VALUES DRIVEN INVESTING

The core of Earth Equity Advisors’ mission is to help our clients align their investments with their values® and current financial trends show that this is top of mind for women especially. A recent survey from Morgan Stanley illustrated that women are leading the way for sustainable investing. Female investors not only factor sustainability into their investment strategies, they are more likely to see the advantages of doing so – in fact, 77% of women surveyed believe that socially responsible investing makes for better long-term investments and leads to higher profitability.

FEMALE LEADERSHIP

While it is frustrating to watch the slow progress being made to increase the number of women in executive positions and on corporate boards, there are some bright spots. The Fearless Girl staring down Wall Street’s Charging Bull turned one year old yesterday, and she ushered in a lot of change in that year. The organization behind her, State Street Global Advisors, targeted businesses with all male boards and over the course of 2017, 152 of those companies added at least one female director.  Similarly, the organization 2020 Women on Boards, 20% by 2020, challenges specific corporations with all male boards to add female directors. They drive this progress through a grassroots campaign to empower young people, consumers, and middle managers at non-diverse companies to be changemakers.

There’s also a lack of diversity in the financial services industry. As of 2016, only 31% of personal financial advisors were women. We’re proud that of the four advisors here at Earth Equity, two are women.

Thank you to all the women who invest with us.


EARTH EQUITY ADVISORS IS A REGISTERED INVESTMENT ADVISER. INFORMATION PRESENTED IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT INTEND TO MAKE AN OFFER OR SOLICITATION FOR THE SALE OR PURCHASE OF ANY SPECIFIC SECURITIES, INVESTMENTS, OR INVESTMENT STRATEGIES. INVESTMENTS INVOLVE RISK AND UNLESS OTHERWISE STATED, ARE NOT GUARANTEED. BE SURE TO FIRST CONSULT WITH A QUALIFIED FINANCIAL ADVISER AND/OR TAX PROFESSIONAL BEFORE IMPLEMENTING ANY STRATEGY DISCUSSED HEREIN.

Women Are Leading More Investment Strategies…Here’s Why

“Money is something we choose to trade our life energy for. Our life energy is our allotment of time here on earth, the hours of precious life available to us….it is limited and irretrievable…our choices about how we use it express the meaning and purpose of our time here on earth.”

—Joe Dominguez and Vicki Robin, Your Money or Your Life

Contrary to the popular belief, money isn’t a man’s game. More and more women are now making the financial decisions for their family, including investment strategy.

According to the Family Wealth Advisors Council:

  • In four of 10 American families, the woman is the breadwinner.
  • Nearly 95% of women will be their family’s primary decision maker at some point in their lives.
  • Women account for more than 40% of all Americans with gross investable assets of more than $600,000 and 48% of the country’s millionaires.
  • An estimated $25 trillion will accrue to women through 2030 via generational and spousal transfers. (By then, at least two-thirds of the nation’s wealth will be in women’s hands.)

Generally speaking, women put energy into the areas they care deeply about.

How they behave with money is a gauge that reflects these values.

Just as women are carefully reading food labels and altering household purchases to keep their families healthy, they are also thinking about the entire path and impact of each and every dollar they spend…especially when it comes to moving larger amounts of their money around.

What kind of company or service do they want to support (or avoid) to reflect their value systems?

The moment they go with either-or is the moment that choice reflects them as an individual, a partner, wife, mother, employee or employer. Many women are curious about the overall behavior of the corporate entity that make specific products, and will actively complete research or seek out companies that exhibit the values and attributes that match their view of the world. These attributes may include treating employees and suppliers honorably, giving back to the local community, and using only their fair share of environmental resources.

Women are currently leading a sweeping divestment-reinvestment shift in finance.

They are choosing to invest in and support companies that hold a triple bottom line philosophy. This means a company not only pays attention to making a profit, it is also socially and environmentally responsible.

The sheer volume of dollars women are making decisions about will shape the future of the investment markets.

This act of consciously investing will affect both sides of the gender coin–it already has in certain governments, institutions, endowments, and financial groups.

Whether you’re a man or a woman, do a check-in with your financial and investment decisions, and see if you’re making choices that reflect your values.


To schedule an appointment with Leesa Sluder, contact us.

 

Krull & Company Sponsors Asheville’s Terpsicorps Academy

Krull and Company is a proud sponsor of Terpsicorps Dance Academy, a 501(c)3 organization. In summer of 2015, Terpsicorps announced their crowdfunding campaign to raise capital for a new studio which would launch a full academy for all ages and abilities as well as integrate space for their professional dance company.

We believe in supporting those organizations which provide access to the arts as well as learning programs that strengthen and promote healthy bodies. Terpsicorps’ mission aligns with our own in our shared belief that we should create extraordinary experiences and strengthen our local community for the larger, long-term impact.

During the capital campaign, we committed as sponsors for the Terpsicorps Academy lobby. The Academy opened in fall 2015 to a receptive audience of families and dancers.

The new academy space, located in West Asheville, includes three studios, dressing rooms and a lounge/art gallery, as well as new equipment and foundations: sprung floors, mirrors, and sound systems.

This week, we will celebrate with Heather Maloy, Terpsicorps’ Artistic Director, as well as staff and board members at their Founders Party. We are so proud of their achievements and look forward to watching the Academy grow!

History of Terpsicorps
As of June, 2003, Terpsicorps Theatre of Dance became North Carolina’s summertime professional contemporary ballet company. Terpsicorps hires in critically acclaimed dancers from such well respected dance companies as Les Grands Ballets Canadiens, BalletMet, Kansas City Ballet, and Atlanta Ballet. Most dance companies lay off their dancers in the summertime when theater going tends to taper off. This has given the company the opportunity to hire first rate principal dancers for a short period of time and create innovative, theatrical shows.

Academy at Terpsicorps
The Academy at Terpsicorps seeks to provide the world class dance training & education, consistent with the stylistic requirements of Terpsicorps Theatre of Dance Company. Dancers will be provided with a rich knowledge of classical technique and the ability to adapt to all styles and techniques of dance. For more information, visit Terpsicorps website.