Author Archive for: Pete Krull
About Pete Krull
Pete Krull is the Founder, CEO and Director of Investments at Earth Equity Advisors.
An outspoken advocate for the environment and social issues and a well-known figure in the green business community.
After several years at Merrill Lynch, Pete founded Earth Equity Advisors (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values.
Over that time, he has been quoted in the Washington Post, US News & World Report, Investment News and several local publications. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines, online articles and podcasts.
He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist and author and two very spoiled cats, Savannah and Buster.
Earth Equity Advisors’ CEO and Director of Investments, Peter Krull was recently a guest on The Last Environmentalist podcast, hosted by Josh Dorfman. The two discussed the importance of responsible investing, divesting from fossil fuels and reinvesting in sustainable solutions. They also discussed:
- Creating a socially responsible portfolio that invests positively
- How portfolios without fossil fuel companies are creating better returns
- Impact X-Ray portfolio analysis and the criteria for investing through Earth Equity Advisors
- Picking the sustainable stocks that became the Green Sage Financial Portfolio
- Diversification and the typical stocks in an SRI portfolio
- The top resources for educating yourself on sustainable and responsible investments
- Why you need to be cautious about Environmental Social Governance (ESG) ratings
- Why it is vital to do your due diligence
- Why your climate-friendly stock portfolio needs diversification
- Why you should work with a professional
The team at Earth Equity Advisors will be joining millions of students and businesses from across the globe and going on strike for the climate tomorrow. From 11 am until 1 pm, our office will be closed as we walk from our Downtown Asheville office to Pack Square and City Hall to strike for global action on climate.… Read the rest
Note: This commentary was sent to Earth Equity clients on August 14, 2019
We seeing a considerable drop in world stock markets today. I blame this negative movement on a number of factors, including the geopolitical shenanigans related to the trade war with China.… Read the rest
Earth Equity Advisors is a proud signatory of 1% For The Planet. 1% For The Planet is an organization that certifies businesses that contribute 1 percent of their annual revenues to environmental non-profits.
We recently were certified for our 2018 contributions for the eighth year in a row.… Read the rest
US SIF, the Forum for Sustainable and Responsible Investment published their biennial 2018 Responsible and Impact Investing Trends today. As we have been expecting, the amount of investments categorized as being sustainable and responsible has grown considerably since the last report back in 2016.… Read the rest
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This website is solely for informational purposes. Advisory services provided by Peter Krull, Neill Yelverton, Leesa Sluder and Kerry Keihn, investment adviser representatives of Earth Equity Advisors, LLC, a registered investment adviser. Advisory services are only offered to clients or prospective clients where Earth Equity Advisors, LLC and its representatives are properly licensed or exempt from licensure. No advice may be rendered by Earth Equity Advisors, LLC unless a service agreement is in place.
‘Helping you align your investments with your values’ is a registered trademark of Earth Equity Advisors, LLC. Earth Equity is a registered trademark of Earth Equity Advisors, LLC