Pete Krull is the Founder, CEO and Director of Investments at Earth Equity Advisors.
An outspoken advocate for the environment and social issues and a well-known figure in the green business community.
After several years at Merrill Lynch, Pete founded Earth Equity Advisors (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values.
Over that time, he has been quoted in the Washington Post, US News & World Report, Investment News and several local publications. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines, online articles and podcasts.
He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist and author and two very spoiled cats, Savannah and Buster.
Life as we know it is at a tipping point in more ways than one. As an advisor who has specialized in sustainable, responsible, and impact (SRI) investing for nearly 20 years, I’ve seen first-hand the commitment of individuals to invest their dollars in companies working to positively impact our planet, society, and future.… Read the rest
Earth Equity firmly believes in a woman’s right to make her own healthcare choices. The draconian law enacted in Texas recently severely limits a woman’s right to choose and creates a perilous environment for healthcare providers by giving individual citizens the right to interfere in a patient’s private decisions.… Read the rest
“If you’re not talking with your clients about sustainable, responsible, and impact investing, they’ll be speaking with someone else.” That’s a line I used last week while speaking to a group of financial advisers at a conference in Michigan. And it’s true.… Read the rest
On August 9th, the Intergovernmental Panel on Climate Change (IPCC) released a report in which the resounding and unsurprising conclusion was a “code red for humanity.” The evidence is irrefutable that climate change is widespread, rapid, and intensifying. In 2020 alone, there was a record shattering 22 separate billion-dollar weather and climate disasters across the United States.… Read the rest
It seems like every day a new socially responsible fund pops up.
In 2020 alone, 90 new funds were brought to market. Moving into 2021, there were 392 such sustainable fund offerings comprising $51.1 billion. And they’re quickly adding new assets — 40% of that $51.1 billion came in the fourth quarter alone — and there’s no signs of slowing.… Read the rest
If you’ve been reading the news lately, you’ve likely heard a lot about ESG (Environmental, Social, Governance) and/or SRI (Sustainable, Responsible and Impact) investing. While the terms are commonly used interchangeably, there are stark differences between the two that every investor should be aware of.… Read the rest
Some socially conscious mutual funds and ETFs own stocks that seem strangely out of place.
Sustainable, responsible, and impact (SRI) investing used to be dominated by mutual fund companies whose mission was to align their investment strategies with their values. Companies such as Calvert, Domini, Parnassus, and Pax World invested responsibly to make the world a better place.… Read the rest
Photography: Francis Dean/Corbis News
I was quoted today in a great article in Bloomberg discussing the growth of ESG investing in addition to the risks of greenwashing as the big fund management firms join the fray – especially Blackrock, the world’s largest asset manager with over $8 trillion managed.… Read the rest
Earth Equity Advisors’ CEO and Director of Investments, Peter Krull was recently a guest on The Last Environmentalist podcast, hosted by Josh Dorfman. The two discussed the importance of responsible investing, divesting from fossil fuels and reinvesting in sustainable solutions. They also discussed:
Listen to the podcast here and subscribe to our newsletter to stay updated on our conversations!… Read the rest
This website is solely for informational purposes. Advisory services provided by Peter Krull, Neill Yelverton, Leesa Sluder and Kerry Keihn, investment adviser representatives of Earth Equity Advisors, LLC, a registered investment adviser. Advisory services are only offered to clients or prospective clients where Earth Equity Advisors, LLC and its representatives are properly licensed or exempt from licensure. No advice may be rendered by Earth Equity Advisors, LLC unless a service agreement is in place.
‘Helping you align your investments with your values’ is a registered trademark of Earth Equity Advisors, LLC. ‘Earth Equity’ and ‘Green Sage’ are registered trademarks of Earth Equity Advisors, LLC
