Pete Krull is the Founder, CEO and Director of Investments at Earth Equity Advisors.
An outspoken advocate for the environment and social issues and a well-known figure in the green business community.
After several years at Merrill Lynch, Pete founded Earth Equity Advisors (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values.
Over that time, he has been quoted in the Washington Post, US News & World Report, Investment News and several local publications. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines, online articles and podcasts.
He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist and author and two very spoiled cats, Savannah and Buster.
Earth Equity Advisors is a proud signatory of 1% For The Planet. 1% For The Planet is an organization that certifies businesses that contribute 1 percent of their annual revenues to environmental non-profits. We recently were certified for our 2018 contributions for the eighth year in a row. In 2018, we donated over $7000 and […]
US SIF, the Forum for Sustainable and Responsible Investment published their biennial 2018 Responsible and Impact Investing Trends today. As we have been expecting, the amount of investments categorized as being sustainable and responsible has grown considerably since the last report back in 2016. Earth Equity Advisors has been a member of US SIF […]
Earth Equity Advisors is proud to be a sponsor of the photo+sphere event coming to Asheville November 7-11, 2018. photo+sphere explores the environment through photography and photo media and includes nationally known speakers and panelists, exhibitions, films and performances at venues throughout Asheville. Earth Equity Advisors’ CEO & Director of Investments, Peter Krull is an […]
More good news from our BCorps community! Earth Equity Advisor has been recognized for doing the most to improve our impact on the world in the global B Corporation community with a spot on the Best for the World: Changemakers list! As 1 of just 203 businesses that were chosen, we’re in great company!The 203 […]
Earth Equity Advisors is now offering a unique investment portfolio that has been managed by Green Alpha Advisors, LLCsince 2015, and is constructed using powerful leadership diversity and sustainability lenses. Green Alpha’s Next Economy Social Index utilizes unique gender & social inclusion criteria based on the following real-world evidence and academic research: Diverse teams perform at higher levels […]
I’m proud to announce that for the third year in a row, Earth Equity Advisors has been recognized as a Best for the World B Corporation. This honor is reserved for only the top ten percent of all Certified B Corporations worldwide. Earth Equity Advisors is honored in the Best For Customers list, which includes businesses that earned a […]
Pete Krull, Earth Equity’s Founder & CEO, received some well deserved recognition from Investopedia yesterday, and was named one of the 100 most influential financial advisors in the U.S. He was the only WNC based advisors honored in the INVESTOPEDIA 100 list. Investopedia is the premiere online source of trusted financial content, with over 30 million monthly […]
This website is solely for informational purposes. Advisory services provided by Peter Krull, Neill Yelverton, Leesa Sluder and Kerry Keihn, investment adviser representatives of Earth Equity Advisors, LLC, a registered investment adviser. Advisory services are only offered to clients or prospective clients where Earth Equity Advisors, LLC and its representatives are properly licensed or exempt from licensure. No advice may be rendered by Earth Equity Advisors, LLC unless a service agreement is in place.
‘Helping you align your investments with your values’ is a trademark of Earth Equity Advisors, LLC. Earth Equity is a registered trademark of Earth Equity Advisors, LLC