Pete Krull is the Founder, CEO and Director of Investments at Earth Equity Advisors.
An outspoken advocate for the environment and social issues and a well-known figure in the green business community.
After several years at Merrill Lynch, Pete founded Earth Equity Advisors (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values.
Over that time, he has been quoted in the Washington Post, US News & World Report, Investment News and several local publications. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines, online articles and podcasts.
He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist and author and two very spoiled cats, Savannah and Buster.