Twenty years ago last month, I hung out my shingle and started Krull & Company, the predecessor of Earth Equity Advisors in Roanoke, VA. It was a leap of faith to leave the corporate world and begin my adventure as an entrepreneur.… Read the rest
Under a 2021 state law, the North Carolina Utilities Commission (NCUC) is required to finalize a Carbon Plan by December 31, 2022, that achieves a 70% carbon reduction target by 2030 and 100% carbon-free electricity before 2050 with electric public utilities.… Read the rest
Each year, B Lab announces its Best for the World™ list of top-performing Certified B Corps driving impact in the following categories: community, customers, environment, governance, and workers.
We are proud and honored to share that, for the 6th time, Earth Equity was recognized as Best for the World™ in the Customers category.… Read the rest
We are honored to share that we have been recognized for the second consecutive year by Real Leaders as they have announced the newly selected winners of the 2022 Top Impact Companies from around the world.
The 2022 list features a mix of respected impact brands of all sizes and from a variety of industries, including Traditional Medicinals, Hannon Armstrong and Ocean Brands, as well as Allbirds, Danone, and Warby Parker. … Read the rest
We are excited to share that we have officially been certified as a 1% for the Planet for the 11th consecutive year!
1% for the Planet represents a global network of businesses, individuals, and nonprofit organizations tackling our planet’s most pressing environmental issues by committing to donate the equivalent of 1% of gross annual revenue through a combination of monetary, in-kind, and approved promotional support directly to environmental nonprofits.… Read the rest
We’re excited to announce that, as of December 1st, more financial advisors than ever can now invest their clients’ assets in our proprietary Green Sage Sustainability Portfolio through our new partnership with SMArtX.
Green Sage is a rigorously screened portfolio with a 9-year track record and is constructed with our nearly 20 years of experience in sustainable, responsible, and impact (SRI) investing.… Read the rest
Earth Equity firmly believes in a woman’s right to make her own healthcare choices. The draconian law enacted in Texas recently severely limits a woman’s right to choose and creates a perilous environment for healthcare providers by giving individual citizens the right to interfere in a patient’s private decisions.… Read the rest
We are proud to announce that our Founder and CEO, Peter Krull, has been selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership. This inaugural recognition program highlights individuals and firms that are changing the investment advisory industry where it matters most by taking creative and bold steps to push the industry and clients’ best interests forward.… Read the rest
After pausing the Best for the World program in 2020 due to COVID-19, B Lab has resumed its recognition of the top 5% of Certified B Corps in each of the five areas on the B Impact Assessment – Community, Customers, Environment, Governance, and Workers.… Read the rest
You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.
© 2026. Prime Capital Financial. This information does not constitute legal advice. Prime Capital Financial and its associates do not provide legal advice. Individuals should consult with an attorney regarding the applicability of this information for their situations. Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. Tax planning and preparation services are offered through Prime Capital Tax Advisory. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness | Family Office | Tax Advisory.
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