• Link to X
  • Link to LinkedIn
  • Link to Facebook
  • Client Access
Earth Equity Advisors
  • Home
  • Who We Serve
    • Who Our Clients Are
    • Working With Earth Equity
  • What We Do
    • Sustainable, Resilient, and Innovative Investment Management
    • Financial Advising & Planning
    • Green Sage Sustainability Portfolio
    • Green Sage DeCarb Portfolio
    • Impact X-Ray
    • Events
  • About Us
    • Expertise in Sustainable Investing
    • Investment Philosophy
    • FAQs
    • Book Peter Krull
  • SRI 101
    • Introduction to SRI Investing
    • Sustainable Investing
    • Investing in Women & Girls
    • Fossil-Fuel Free Investing
    • Investing in Renewable Energy
  • Dollars & Change
  • Press
  • Blog
  • Careers
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
Blog

Krull & Company is Now Earth Equity Advisors

January 13, 2017/in Company News/by Pete Krull

About a year ago, my business partner Neill Yelverton and I made an important decision – a decision to form a brand new Registered Investment Advisory (RIA) firm.

Over the last six years, we have been grateful to work with Micah Porter and Minerva Planning Group in Atlanta as our RIA. But we felt the time had come to break-out on our own and grow independently.

So we began the intense process of reviewing custodians, software, investment research, compliance and other integral business services. The process was exciting because we were basically starting from the ground up and we could choose the best offerings to provide the best services to our future clients.

We are proud to present our new name and visual brand, Earth Equity Advisors. Over the coming weeks, we will share more details about the transition and the story behind the new logo and name.

Since we opened our doors in 2004, we have never wavered from our focus on client service, our ethic of social and environmental responsibility, and our motivation to be the best and do the right thing. And we’re proud to continue upholding this focus, commitment, and motivation as we move into 2017 with our Earth Equity brand.

We’re excited to have you journey with us into this new era of aligning your investments with your values. If you have any questions, please give us a shout.

Tags: earth equity, rebranding, responsible investing
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.earthequityadvisors.com/wp-content/uploads/2017/01/leo-rivas-25956-unsplash.jpg 1360 2048 Pete Krull https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Pete Krull2017-01-13 21:49:122019-07-12 14:31:22Krull & Company is Now Earth Equity Advisors
You might also like
Why investing with your values matters
Sustainable & Responsible Investing Continues to Grow at Remarkable Pace
Addendum: The Boom in ESG Shows No Signs of Slowing, Bloomberg Green
Pete Krull’s interview on Green Guy Radio
Neill Yelverton Becomes Partner
Fossil Fuel Divestment Gaining Momentum
1 reply
  1. Motte Thomas says:
    January 17, 2017 at 4:09 am

    Nice shot of Linville Gorge Wilderness and Table Rock. Best Wishes for a prosperous 2017.

Comments are closed.

Search Search

Categories

  • Blog
  • Community Impact Investing
  • Company News
  • Financial Planning
  • Fossil Fuel Divestment
  • Investing in Women and Girls
  • Renewable Energy
  • Responsible Business
  • SRI Investing
  • Sustainable Investing

Archives

  • May 2026
  • April 2026
  • March 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • November 2023
  • September 2023
  • June 2023
  • April 2023
  • March 2023
  • February 2023
  • November 2022
  • September 2022
  • August 2022
  • June 2022
  • January 2022
  • December 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • August 2020
  • July 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • April 2016
  • March 2016
  • December 2015
  • November 2015
  • September 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • December 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014

Helping You Align Your Investments With Your Values®

  • About
  • FAQs
  • Contact

877.235.3684

828.276.1600

info@earthequityadvisors.com

40 North Merrimon Avenue, Suite 301

Asheville, NC 28804

     

Sign up for our email series on Sustainable, Responsible and Impact Investing

Sign Me Up!

You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.

© 2026. Prime Capital Financial. This information does not constitute legal advice. Prime Capital Financial and its associates do not provide legal advice. Individuals should consult with an attorney regarding the applicability of this information for their situations. Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser.  Tax planning and preparation services are offered through Prime Capital Tax Advisory. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness | Family Office | Tax Advisory.

© 2026 – Earth Equity Advisors, LLC – All Rights Reserved.

View our Privacy Policy

Form CRS

Form ADV Part 2A

Wrap Fee Program Brochure for Asset Management Services

Wrap Fee Program Brochure for Limited Advisory Services

Business Continuity Plan

Link to: How to Minimize Your Environmental Impact While Flying Link to: How to Minimize Your Environmental Impact While Flying How to Minimize Your Environmental Impact While Flying Link to: Next Economics and Investing: 2017 Message from Green Alpha Advisors Link to: Next Economics and Investing: 2017 Message from Green Alpha Advisors Next Economics and Investing: 2017 Message from Green Alpha Advisors
Scroll to top Scroll to top Scroll to top