Earth Equity Advisors partnered with Sugar Hollow Solar to share how their clients’ values are the same as their own. Together, we are a part of the solution for a better future, planet, and society.
Watch the video or read the transcript below!
Growing up, I became passionate about the environment. Carbon emissions, CO2 emissions, global climate change – that is a big driver and issue. The foundations of this are a long time coming for me.
I founded Earth Equity Advisors in 2004. And the intention was to help people to align their investments with their values. You know, I recognized that there were a lot of firms out there who were investing traditionally, who weren’t taking things into account, such as the environment and social issues. And I wanted to do something different. I wanted to do something that actually made a difference in the world – where we had a positive impact.
We help folks align their investments with their values, but those values are my values too. It’s not a marketing gimmick, right? It’s not something that we’re just doing. It’s very much aligned with who we are. It’s in our DNA.
We’ve always been like, well, what can we do to really make a difference in a positive way? And I think there were a lot of different ways that we looked at doing that, but solar became a very clear a way to really make a difference.
When we look at how to invest your monies, we’re looking at it from a positive social and environmental perspective. What kind of impact are our investments going to have on the earth? And as a client, we have folks come to us that specifically want to have that impact. They want to align their investments with their values. And we can basically take that portfolio and turn it into a portfolio that they can be happy with, that they can be comfortable with, and know that their impact is not just on their own bottom line, but it’s on a much bigger global bottom line.
I think what brings people to solar is a desire to help be a part of the solution. I think people perceive that we have a problem as a society where we need to transition from fossil fuels rapidly and it makes them feel good to be a part of the solution. But I think every deal comes down to a discussion of dollars and cents. And the great thing about solar is it’s a financially viable investment that you can feel really good about.
I think that individual decisions matter, you know, and that we each have to do what we can, whatever that may be, but we each have to move in that direction. So for me, solar power, you know, Sugar Hollow Solar, that’s a natural progression. This is a box I can check. This is a thing I can do to move my family in the direction that we want to move.
So we decided to go solar mostly because it aligned with our, with our values. We look at this as walking the walk, we want to be able to not just, you know, help people invest in a responsible way, but show them that, you know, this is how we’re living life.
We believe solar is here and it’s mainstream and we’re excited to be a part of really making that happen. We see climate change as a great opportunity. You know – on the other side of this, we don’t just see a problem solved. We see an awesome future.
Invest in the future with us!
About Earth Equity Advisors
Earth Equity Advisors is a leading sustainable, responsible, and impact investing Registered Investment Advisor (RIA) firm based in Asheville, NC. Since 2004, Earth Equity has specialized in helping clients align their investments with their values. A five-time Best for the World Certified B Corporation, the firm offers the broadest access to SRI investment solutions for those seeking to align their investments with their values. For more information about Earth Equity Advisors, please visit earthequityadvisors.com.
Featured in this video:
Peter Krull, CSRIC™, Founder, CEO & Director of Investments
Neill Yelverton, MBA, CSRIC™, CCO, COO & Financial Advisor
About Sugar Hollow Solar
Born and raised in western NC, Sugar Hollow Solar has been helping homeowners, businesses, and government go solar since 2010. Sugar Hollow offers an array of solutions to reduce our neighbors’ carbon footprints by specializing in the design, installation, and maintenance of solar arrays, battery backup, and EV chargers. Founded by two cousins, Phelps Clarke & Doug Ager, Sugar Hollow was recently voted best solar installer in WNC and is proud to be known for honesty, reliability, and expertise. For more information about Sugar Hollow Solar, please visit sugarhollowsolar.com.
Featured in this video:
Doug Ager, Co-Founding Partner & Director
Phelps Clarke, Co-Founding Partner & Advisor