Sustainability Thought Leader Lewis Perkins to Speak in Asheville September 20

Renowned sustainability leader and President of the Cradle to Cradle Products Innovation Institute Lewis Perkins will be the featured speaker in their third annual lecture series this September.

Perkins will present “The Industrial (r)Evolution: How A Cradle to Cradle Process Fosters Sustainability and Growth.” The event will take place on Tuesday, September 20 at 6 p.m. at The Collider, a business, cowork, educational and event space focused on environmental & climate change adaptation & resilience.

The Krull & Company Annual Lecture Series is a free event open to community members and designed to boost interest in responsible business and bring visionary leaders to the region.

“Our goal at Krull & Company is to help individuals, families, and organizations make a long-term difference by aligning their financial initiatives with their values,” says Peter Krull, the firm’s president. “In order to accomplish their goals, it’s crucial to provide education regarding worldwide and regional shifts in sustainability and social movements.”

One of the most rigorous and trusted product certification programs in the world, the Cradle to Cradle Certified Product Standard provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made.

Prior to joining the Cradle to Cradle Products Innovation Institute, Lewis Perkins consulted to companies both big and small on creating programs and awareness for environmental and social initiatives. Perkins led the “green” charge as director of sustainable strategies for The Mohawk Group, a leading carpet manufacturer and commercial division of Mohawk Industries.

Chris McCurry, Co-Founder of Bark House, which handcrafts beautiful wall treatments for exterior and interior applications using sustainably certified processes and reclaimed wood, will introduce Lewis Perkins at the presentation. Bark House holds the honor of manufacturing the first internationally recognized Cradle to Cradle Certified™ PLATINUM product: Bark House® Exterior Poplar Wall Coverings. This is the first product to gain a PLATINUM designation since the founding of C2C in 2007.

A Q&A with Perkins will follow his presentation. Attendees are encouraged to bring their own questions regarding sustainability to participate.

Seating is limited and RSVPs are strongly recommended.

To RSVP, please follow this link:

Pete Krull’s interview on Green Guy Radio

Eric Moncrief

Eric Moncrief


I had the honor of being the guest on the Green Guy Radio Show last week with Eric Moncrief. Had a great time discussing responsible investing, fossil fuel divestment, sustainability and more! Please take some time to listen to the show and share with your family and friends.

Meeting Katharine Hayhoe and Thoughts on Climate Change

Raised by an environmental scientist, I have heard about global warming for as long as I can remember. However, as I am reminded each holiday when I sit down with extended family and friends, there are still many people I know and love who do not accept climate change.

This past Thanksgiving, I experienced a major turning point when my grandmother said that based on all the changes she has noticed, she is ‘beginning to believe’ global warming is real.  She wondered aloud: how was global warming becoming a religious or political topic?

Dr. Katharine Hayhoe did a marvelous job covering that question during her keynote at First Baptist in Asheville on April 5.

photo by Dayna Ruggerio

photo by Dayna Ruggerio

In her talk, “Science, Faith and our Changing Climate,” Dr. Hayhoe said that discussing whether or not someone believes in climate change is like asking if someone believes in gravity – whether or not they do, they are still falling in one direction if they walk off a cliff.

When you ask someone about their belief on climate change, she explained, the problem with asking at all is that it ultimately questions their opinions, identity, and ideology.  This immediately makes a person defensive and emotionally involved.  If someone asked you if you believe in gravity, you would likely feel a little confused by the question, but not have the same strong emotions you experience when asked if you believe in global warming or if you believe in a certain religion.

Dr. Hayhoe makes it clear that she does not believe in global warming.  She knows based on scientific evidence that it is a fact and that humans are causing it.  Unfortunately, because we view and discuss global warming as if it is something to be believed in, it is associated with religious and political ideologies.  This has resulted in barriers in some faith communities to accept climate change as a fact.  And as long as we continue talking about global warming as if it is something to be believed in, there will doubt.

Faith communities can be powerful forces to combat climate change.  Through joint prayer and action, they can make an enormous impact.  A congregation divesting from fossil fuels makes more of an impact than one individual.  A place of worship installing solar panels on its roof makes more of an impact than solar panels on a small home.

Because of the power the faith community has to make this world a better place, it is critical for us to stand together against global warming.

Hopefully we will all one day live in a world where no one believes in global warming, because it is accepted as a fact.

For information on what you can do as part of a faith community, please visit the following sites:

  • ReVest — socially responsible investing for faith organizations and individuals
  • Climate Caretakers — a global community of Christians committed to prayer and action on climate change.
  • Katharine Hayhoe — Katharine Hayhoe’s official site

photo by Dayna Ruggerio

photo by Dayna Ruggerio



Solar & Wind Tax Credits Extended

In a rare moment of applause-worthy accomplishment, Congress bargained to extend the solar and wind tax credits for another five years. Coming on the heels of the climate agreement reached at COP21, this milestone will further bolster the alternative energy industry, and move us ever further down the road to energy sustainability.

The negotiated tradeoff was opening up US oil production to world markets. The oil export ban has been in place for 40 years. In our opinion, this is a minor give for a major take. With oil prices at less than $35 per barrel today, the impact will be minimal, and we don’t see that price rising appreciably any time soon.

We believe this is just another reason to be divesting from fossil fuels and reinvesting in sustainable forms of energy, energy efficiency and other advanced technologies. Visit our Green Sage Sustainability Portfolio or our Fossil Fuel Free Portfolios to find out how you can take advantage of these opportunities.

On the French Revolution

Excellent opinion piece by Alan Feuer in the New York Times this weekend regarding global income inequality. Mr. Feuer writes about how some billionaires are coming out and discussing the need for change to a more equitable and sustainable system.

Sustainability can be viewed in many ways – environmental is what we typically see, but it also applies to business and economics. The system that we currently have where assets continually rise to a monied and powerful few is NOT sustainable. A system where everybody has true opportunity, regardless of their background is needed.

We talk a good game when it comes to opportunity here in the United States, but the reality is far from the rhetoric. We aren’t ready for an uprising yet…or are we?

Enjoy Mr. Feuer’s article