The Power of Choice

We warmly welcome John Lanier, Executive Director of the Ray C. Anderson Foundation, as he discusses in this guest editorial the power of choice, consideration for the choices we make, and how our decisions affect those around us. 

— Pete Krull


Recently, I’ve been thinking about choice.… Read the rest

Earth Equity Advisors Wins Two 2017 B Corp “Best For The World” Awards

Evaluated by Comprehensive B Impact Assessment

Today, Earth Equity Advisors was recognized for making the most positive improvement on its overall impact based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at http://www.bthechange.com.… Read the rest

5 Eco-Friendly Smartphone Apps That Are Worth Your Time

Many of us try to make more sustainable choices on a daily basis, but sorting out how to go about making the best choices can be complex. There are so many eco-friendly smartphone apps to choose from that consumers risk being even more overwhelmed as they wade into the world of apps aimed at making environmentally friendly choices more accessible.… Read the rest

Could B Corps Become The Next Business Designation in NC?

Earth Equity Advisors is proud to be ranked in the top 10 percent of B Corps in the world by B Labs. There are 2,100 B Corps worldwide. However, we’re only one of 37 B Corp companies in the state of North Carolina.… Read the rest

Plastic Reduction for the Already Savvy Environmentalist

Every day, millions of Americans do it, teach their children about it, and quite possibly think they’re doing enough of it. It’s plastic reduction, and the truth is, there’s more we could be doing. Right now, the biggest plastic-waste landfill is not on land.… Read the rest

Tips to Travel the Eco-Friendly Way

For many people, travel is a necessity whether for business or vacation and relaxation, and for some, it’s a bucket list. But the impact of travel can change the very world we’re trying to explore. Here are several ways to experience all this planet has to offer without leaving a giant carbon footprint in your wake.… Read the rest

How to Minimize Your Environmental Impact While Flying

As you begin to plan your trips for the new year, rethink the way you fly. While flying can save you hours of travel, planes are the worst modes of transportation when it comes to CO2 emissions. Additionally, the manufacturing, processing and fuel transportation associated with mass flights has a negative impact on the environment.… Read the rest

Krull & Company Receives the 2016 Green Business Award from MountainTrue

Krull & Company was honored to receive the 2016 Green Business Award at MountainTrue’s annual Fall Gathering in late October.

Their annual awards are designed to recognize honorees for “their hard work and dedication to protecting our forests, mountains, rivers and streams, and to promoting clean energy and sustainability.”

Every member of Krull & Company holds our actions to a higher standard year over year.… Read the rest

After the Election: A Stronger Sense of Purpose

This article was originally drafted as a letter to our clients the day after the 2016 election.


It’s November 9th. The sun rose this morning. The birds were singing in the trees.

But, the paradigm has shifted.

Our team met this morning to discuss the results of the Presidential election and what it means for the markets, economy and ultimately, to our clients.… Read the rest

Krull & Company Third Annual Speaker Series

Krull & Company welcomed Lewis Perkins, the President of The Cradle to Cradle Products Innovation Institute to Asheville on September 20th. The day included an afternoon Business Roundtable at The Center for Craft, Creativity and Design moderated by journalist Darren Dahl.… Read the rest