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Thought Leadership

Join our newsletter for a quick series on responsible investing.

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Beginning Jan 3, 2023, advisory services and related content on this website, including the video presentations herein, are offered and provided through Prime Capital Investment Advisors, LLC, (“PCIA”) a federally registered investment adviser. Prior to this date, all such services and related content were offered and provided through Earth Equity Advisors. PCIA is not a B Corporation.

Earth-Equity-Header-Vacation

Earth Equity Recharges Their Batteries

June 15, 2023/in Blog, Renewable Energy/by Earth Equity Advisors

Over the past several months, our clients and internal team have undergone a transition to Prime Capital Investment Advisors.

First, we would like to extend our gratitude to you for your remarkable patience. We understand that navigating through change can be stressful and we greatly appreciate your understanding and trust throughout this process.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2023/06/Earth-Equity-Header-Vacation.jpg 506 1000 Earth Equity Advisors https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Earth Equity Advisors2023-06-15 16:09:212023-06-16 10:16:59Earth Equity Recharges Their Batteries

We Can Do Better

April 5, 2023/in Blog, Renewable Energy/by Pete Krull

Last week, I attended the UNC Clean Tech Summit in Chapel Hill where I served on a panel entitled ‘Moving from ESG Integration to Sustainability Investing’. It was similar to a panel that I was on last year at the same event, and I enjoyed my experience both times as I worked to educate the audience on the difference between ESG and sustainable investing and the dangers of greenwashing.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2023/04/frederic-paulussen-LWnD8U2OReU-unsplash-scaled.jpg 1696 2560 Pete Krull https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Pete Krull2023-04-05 16:59:402023-04-11 09:17:24We Can Do Better

[ Forbes ] Who Does Regulating ESG Help?

March 28, 2023/in Blog, SRI Investing, Sustainable Investing/by Pete Krull

It seems the small government, anti-regulation crusaders are at it again. Except this time, the people who don’t want the government to regulate private industry are doing a flip-flop and doing everything in their power to regulate it. Of course, I’m talking about the urgent need of politicians to tell you how you can or can’t invest your money.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2023/03/mike-stoll-5-3pb2I4tiE-unsplash-scaled.jpg 1707 2560 Pete Krull https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Pete Krull2023-03-28 17:07:482023-04-05 17:08:34[ Forbes ] Who Does Regulating ESG Help?
make a difference philanthropy SRI investing

Make A Difference, Magnify Your Impact

February 28, 2023/in Blog, Community Impact Investing/by Earth Equity Advisors

As an SRI investor, you’ve made a conscious choice to align your investments with your values. Philanthropy, like investing, is another important piece of your sustainable lifestyle. By donating your time, skills, and money to local nonprofits you can magnify your impact for the greater good of your community.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2023/02/JulesandConrad_BountyandSoul-22.jpg 1067 1600 Earth Equity Advisors https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Earth Equity Advisors2023-02-28 10:12:082023-03-07 15:39:59Make A Difference, Magnify Your Impact

[ Forbes ] Is ESG Really A Sham?

November 2, 2022/in Blog, Fossil Fuel Divestment, SRI Investing, Sustainable Investing/by Pete Krull

The New York Times recently published an essay by Hans Taparia titled, ‘One of the Hottest Trends in the World of Investing Is a Sham.’ While Mr. Taparia paints a broad picture of widespread greenwashing (and I guess social washing and governance washing), he fails to look beyond the marketing engines of the big Wall Street firms to see the smaller ones that actually are working for positive change.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2022/11/li-an-lim-ycW4YxhrWHM-unsplash-scaled.jpg 1707 2560 Pete Krull https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Pete Krull2022-11-02 10:55:382022-11-04 14:58:19[ Forbes ] Is ESG Really A Sham?
Climate Change

North Carolina Deserves Better

September 6, 2022/in Blog, Company News/by Earth Equity Advisors

Under a 2021 state law, the North Carolina Utilities Commission (NCUC) is required to finalize a Carbon Plan by December 31, 2022, that achieves a 70% carbon reduction target by 2030 and 100% carbon-free electricity before 2050 with electric public utilities.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2022/09/Climate-Change_Purchased-090622-scaled.jpg 1106 2560 Earth Equity Advisors https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Earth Equity Advisors2022-09-06 14:07:472022-09-07 16:41:53North Carolina Deserves Better

Earth Equity Honored As Best For The World™ 2022

August 4, 2022/in Blog, Company News, Responsible Business/by Earth Equity Advisors

Each year, B Lab announces its Best for the World™ list of top-performing Certified B Corps driving impact in the following categories: community, customers, environment, governance, and workers. 

We are proud and honored to share that, for the 6th time, Earth Equity was recognized as Best for the World™ in the Customers category.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2022/08/Blog_Banner_Best-in-the-World_2022-scaled.jpg 739 2560 Earth Equity Advisors https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Earth Equity Advisors2022-08-04 15:57:072022-10-11 16:33:47Earth Equity Honored As Best For The World™ 2022

[ Forbes ] Who Benefits From The Fight Against ESG?

June 14, 2022/in Blog, Fossil Fuel Divestment, SRI Investing, Sustainable Investing/by Pete Krull

Several state legislatures have recently begun punishing investment companies that take environmental, social, and governance (ESG) data into consideration when making investment decisions.

Elon Musk tweeted, “ESG is a scam. It has been weaponized by phony social justice warriors.” In an opinion piece in The Wall Street Journal, former Vice President Mike Pence says that investing using ESG principles is politically driven and is part of a plan by the “woke left” to conquer corporate America.… Read the rest

https://www.earthequityadvisors.com/wp-content/uploads/2022/06/ma-ti-1w_rBK6ME9c-unsplash-scaled.jpg 1707 2560 Pete Krull https://www.earthequityadvisors.com/wp-content/uploads/2024/09/Earth-Equity-Advisors-Prime-Capital-Financial-Logo-300x109.png Pete Krull2022-06-14 16:18:492022-06-14 17:20:47[ Forbes ] Who Benefits From The Fight Against ESG?
Page 6 of 26«‹45678›»

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© 2026. Prime Capital Financial. This information does not constitute legal advice. Prime Capital Financial and its associates do not provide legal advice. Individuals should consult with an attorney regarding the applicability of this information for their situations. Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser.  Tax planning and preparation services are offered through Prime Capital Tax Advisory. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness | Family Office | Tax Advisory.

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